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Wine Industry Metrics   Please select:
June 2017 Data  -  Released on July 14, 2017
Flash Offers Fall Again
Fewer websites are making fewer flash offers, leading to another drop in the monthly total of offers for domestic wines. Summer has typically seen a dip in the number of offers by flash resellers, but with WineShopper no longer operating and Lot 18 no longer acting as a reseller, offers in June fell 17% compared to the previous year. June's total number of offers, 357, was even less than the 361 offers made by flash wine sellers in June 2011.
Flash Reseller Offers » Month   12 Months  
June 2017 357
June 2016 429 6,505

Flash offers of wines from Sonoma County in the past 12 months dropped 4% compared to the previous year. The wine type with the largest drop in offers was red blends, which fell 26% compared to 2016. Pinot Noir led all of the Sonoma County offers and offers for the varietal remained strong, dropping only 1% from the previous year. Cabernet Sauvignon offers grew by 19% over the previous year and accounted for 18% of all offers.

In the past 12 months, wines with flash prices of between $15 and $29 accounted for 63% of all the wines from Sonoma County wineries offered in June. The number of wines with prices of more than $40 fell slightly from 119 in 2016 to 113 this year. Flash resellers only offered seven Sonoma County wines with prices of more than $100.


Flash Methodology

Wines Vines Analytics’ research team captures flash offer details for hundreds of domestic wine offers each week. The team monitors offers presented through 17 flash reseller sites every day of the year. Each offer is reviewed and tied to the source winery, and the specific details are recorded in a database of flash offers.

When flash websites hold special events with a high number of offers, Wines Vines Analytics monitors the site closely, often capturing a new offer every few minutes. At the close of each month, the offers are reviewed for accuracy, and the findings are reported by Wines & Vines’ editorial staff for the current month along with time-series comparisons of pricing, winery size and wine types.

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