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November 2017 Data  -  Released on December 15, 2017
 
DtC Shipments Lead November Wine Sales
DtC shipments were the star of U.S. wine sales in November, increasing 26% to $417 million -- a new benchmark for the channel. U.S. wine sales as a whole increased a mere 2% to $3.8 billion from a year ago. Sales in off-premise channels IRI tracks showed minimal growth of 1% to $777 million. Winery hiring increased 6%. Strong demand for sales and marketing positions and vineyard workers offset weaker demand in every other subcategory.
 
 
Total U.S. Wine Sales » Month   12 Months  
November 2017 $3,807 mil
2%
$41,659 mil
1%
November 2016 $3,720 mil $41,182 mil
     
Off-Premise Sales
IRI Channels »
Month   12 Months  
November 2017 $777 mil
1%
$8,819 mil
3%
November 2016 $766 mil $8,588 mil
     
Direct-to-Consumer Shipments » Month   12 Months  
November 2017 $417 mil
26%
$2,659 mil
15%
November 2016 $332 mil $2,321 mil
     
Winery Job Index » Month   12 Months  
November 2017 190
6%
315
8%
November 2016 179 291
     
 
Data sources: bw166.com, IRI, ShipCompliant, winejobs.com
 
 
 
 
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