Cookies required for full site functionality. Click for guide to enable.
Wine Industry Metrics   Please select:
  
  METRICS EMAIL SIGN UP »
WinesVinesAnalytics    
 
September 2018 Data  -  Released on October 15, 2018
 
Off-Premise Sales Flat but Consumers Continue to Trade Up
Off-premise sales through multiple-outlet and convenience stores in the four weeks ended Sept. 9 fell 1% to $659 million, market research firm IRI reported. Case volume declined 3% to 8.3 million as consumers opted for fewer, pricier wines. The shift favored domestic wines. Sales at $25-plus rose 11% while those at $20-$24.99 gained 10%. By contrast, import growth was led by $15-$19.99 wines, which gained 17%. Both domestic wines and imports saw sales below $4 a bottle drop.
 
 
Off-Premise Sales
IRI Channels »
Month   12 Months  
September 2018 $659 mil
-1%
$8,981 mil
2%
September 2017 $667 mil $8,836 mil
     
 
 

Off-premise sales totaled $659 million in the four weeks ended Sept. 9, down 1% from a year ago.

 

IRI reported case volume declined 3% to 8.3 million in the four weeks ended Sept. 9.

 

The top price segments posted the greatest growth in the latest 12 months, but wines priced between $4 and $10.99 dominate off-premise sales.

 

 

 

 

 
 

About IRI Channels

Sourced from Chicago-based IRI, these figures cover sales in multiple-outlet and convenience store channels. These include grocery, drug, mass marketers, membership clubs, dollar and convenience stores. Liquor store sales are not included.

 
 
EXPORT AS PDF »
 
 
Related Articles:
07.13.2018
Sonoma Sees Strong Sales as Growth Plateaus
DtC shipments rise, cans and premium box wines emerge as dynamic segment
06.14.2018
Wine Sales Grow as Consumers Trading Up
Sauvignon Blanc exemplifies trend of consumers willing to spend more for wine
04.13.2018
Northwest Wines Drive Strong Sales
Oregon and Washington wines claiming larger shares of off-premise and DtC sales
03.15.2018
Robust Sales for Premium, Small-Production Wines
Latest Wine Industry Metrics Report finds smaller wineries enjoying strong sales
02.15.2018
Barefoot Remains Top Brand; Wine Sales Rise 3%
Josh Cellars grows fastest of Top 20 wine brands; Black Box and Bota Box also excel
 
 
 
CONTACT OUR EDITORIAL STAFF »