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July 2017 Data  -  Released on August 15, 2017
 
Off-Premise Sales Rise 2%; Sauvignon Blanc Surges 10%
Off-premise sales through multiple-outlet and convenience stores totaled $638 million in July 2017, Chicago, Ill.-based market research firm IRI reported, up 2% from July 2016. Sales in the 52 weeks ended July 16 increased 4% to $8.8 billion. Chardonnay and Cabernet Sauvignon are the top off-premise varietals with combined sales of $3.6 billion. Sauvignon Blanc saw the strongest growth among major varietals in the latest 52 weeks, rising 10% to $591 million.
 
 
Off-Premise Sales
IRI Channels »
Month   12 Months  
July 2017 $638 mil
2%
$8,751 mil
4%
July 2016 $626 mil $8,452 mil
     
 
 

Off-premise sales totaled $638 million in July 2017, up 2% from July 2016.

 

IRI reported stable growth in case volumes for July 2017, with 8.3 million cases up 1% from July 2016.

 

Chardonnay and Cabernet Sauvignon remain the dominant varietals through off-premise channels in the 52 weeks ended July 16, 2017.

 

 

Sauvignon Blanc posted 10% growth in the 52 weeks ended July 16, 2017. Red blends remain strong performers with 8% growth versus a year ago, while Cabernet Sauvignon and Pinot Noir saw sales increase 6%.

 

 
 

About IRI Channels

Sourced from IRI, these figures cover sales in multiple-outlet and convenience store channels. These include grocery, drug, mass marketers, membership clubs, dollar and convenience stores. Liquor store sales are not included.

 
 
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