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September 2017 Data  -  Released on October 13, 2017
 
Off-Premise Sales Rise 5%; Domestic Wines Dominate
Off-premise sales through multiple-outlet and convenience stores in the four weeks ended Sept. 10 rose 5% versus a year ago to $663 million, market research firm IRI reported. The previous 52 weeks saw sales rise 3% to $8.8 billion. Domestic table wine growth was even with sparkling wine in the latest four weeks at 5%. Domestic table wines enjoy 81% market share versus imports, which are growing at 22%, or almost twice the pace of domestic wines, in the $15-$19.99 price band.
 
 
Off-Premise Sales
IRI Channels »
Month   12 Months  
September 2017 $663 mil
5%
$8,784 mil
3%
September 2016 $633 mil $8,498 mil
     
 
 

Off-premise sales totaled $663 million in September 2017, up 5% from a year earlier.

 


IRI reported that case volume rose to 8.5 million in September, up 4% from a year earlier.

 

Domestic table wines dominate IRI's off-premise channels but imports are growing rapidly in the $11-$14.99 and $15-$19.99 price bands. Domestic and imported table wines show even growth, but imports enjoy a higher average price per bottle.

 

 

 
 

About IRI Channels

Sourced from Chicago-based IRI, these figures cover sales in multiple-outlet and convenience store channels. These include grocery, drug, mass marketers, membership clubs, dollar and convenience stores. Liquor store sales are not included.

 
 
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