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December 2016 Data Released on 01.13.2017
 
2016 Ends With 5% Annual Sales Growth Off Premise
Growth in off-premise sales held steady at 3% in December 2016 versus December 2015, says Chicago, Ill.-based market research firm IRI. Sales for the month totalled $845 million. Sales through multiple outlet and convenience stores tracked by IRI for the 12 months ending December 25, 2016, topped $8.7 billion, a 5% increase from 2015.
 
 
Off-Premise Sales
IRI Channels »
Month   12 Months  
December 2016 $845 mil
3%
$8,660 mil
5%
December 2015 $820 mil $8,250 mil
     
 
 

Off-premise sales delivered a strong finish to 2016, rising 3% in December versus the same month a year earlier.

 

Off-premise volume through IRI channels exceeded 10 million cases in December 2016, 2% above volume in December 2015.

 

Off-premise sales in IRI channels approached $8.7 billion in 2016, up 3% from 2015.


 

Chardonnay and Cabernet Sauvignon remain the top buys. Sauvignon Blanc, sparkling wines and Pinot Noir staged the biggest gains, while Merlot alone saw sales weaken.
 

 
 

About IRI Channels

Sourced from IRI, these figures cover sales in multiple-outlet and convenience store channels. These include grocery, drug, mass marketers, membership clubs, dollar and convenience stores. Liquor store sales are not included.

 
 
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