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April 2017 Data Released on 05.12.2017
 
Off-Premise Sales Rise 3%; Rosé Goes Upmarket
Off-premise sales through multiple-outlet and convenience stores tracked by Chicago, Ill.-based market research firm IRI rose 3% in April 2017 to $665 million. Sales for the 12 months ended April 2017 totaled $8.7 billion, up 4% from the previous year. Sparkling wines continued to enjoy stronger growth than table wines at 6%. Rosé, which at $195 million is 2% of off-premise sales, saw the fastest growth in the $20-$24.99 segment with 116% growth.
 
 
Off-Premise Sales
IRI Channels »
Month   12 Months  
April 2017 $665 mil
3%
$8,711 mil
4%
April 2016 $647 mil $8,390 mil
     
 
 

Off-premise sales rose 3% in April 2017 versus April 2016, topping $665 million.

 

Off-premise case volume through IRI channels topped 8.5 million cases in April 2017, a 2% gain from a year ago.

 

Rosé bottles priced between $8 and $10.99 saw $33 million in sales in IRI channels during the 52 weeks ended April 16, but were dwarfed by the $55 million in sales rung up by boxes selling for $4.50 and less per 750ml.

 

With growth of 116% in the 52 weeks ended April 16, bottles costing $20-$24.99 led rosé in growth rate and boosted premiumization in the category.

 

 
 

About IRI Channels

Sourced from IRI, these figures cover sales in multiple-outlet and convenience store channels. These include grocery, drug, mass marketers, membership clubs, dollar and convenience stores. Liquor store sales are not included.

 
 
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