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April 2012 Data Released on 05.15.2012
 
52-week Growth Rate for Domestic Table Wine Rises to 8%
Off-premise sales of domestic table wine shot up 11% in the four weeks ending April 15, which was enough to boost the more inertia-laden 52-week growth to 8%. A very positive Easter holiday appeared to be the main driver, and helped domestic sparkling wines to increase 27% in dollar sales over a year ago.
 
 
Off-Premise Sales
IRI Channels »
Month   12 Months  
April 2012 $386 mil
12%
$4,842 mil
9%
April 2011 $345 mil $4,451 mil
     
 
 

Domestic sparkling wine benefited especially during the spring holiday period, as sales totaled $20.5 million in the big food and drug stores where SymphonyIRI, a Chicago-based market research firm, reviews check stand scan data.

Easter Effect on Dollar Sales

 

Easter Effect on Growth Rates

 

Easter sales this year were recorded in the four weeks ending April 15, during which domestic table wine sales hit $384 million. The similar period in 2011 was Easter-less, and wine sales then grew only 2%.

 
 

About IRI Channels

Sourced from IRI, these figures cover sales in multiple-outlet and convenience store channels. These include grocery, drug, mass marketers, membership clubs, dollar and convenience stores. Liquor store sales are not included.

 
 
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