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April 2012 Data Released on 05.15.201252-week Growth Rate for Domestic Table Wine Rises to 8%Off-premise sales of domestic table wine shot up 11% in the four weeks ending April 15, which was enough to boost the more inertia-laden 52-week growth to 8%. A very positive Easter holiday appeared to be the main driver, and helped domestic sparkling wines to increase 27% in dollar sales over a year ago.
IRI Channels »
Month 12 Months April 2012 $386 mil 12% $4,842 mil 9% April 2011 $345 mil $4,451 mil
Domestic sparkling wine benefited especially during the spring holiday period, as sales totaled $20.5 million in the big food and drug stores where SymphonyIRI, a Chicago-based market research firm, reviews check stand scan data.
Easter sales this year were recorded in the four weeks ending April 15, during which domestic table wine sales hit $384 million. The similar period in 2011 was Easter-less, and wine sales then grew only 2%.
About IRI Channels
Sourced from IRI, these figures cover sales in multiple-outlet and convenience store channels. These include grocery, drug, mass marketers, membership clubs, dollar and convenience stores. Liquor store sales are not included.
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