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August 2012 Data Released on 09.14.2012Sales of domestic table wines at major U.S. food and drug stores in the four weeks ending August 5, 2012, grew 8% over a year ago. Sales surpassed the already strong 52-week growth rate by 1%.
IRI Channels »
Month 12 Months August 2012 $363 mil 8% $4,885 mil 7% August 2011 $338 mil $4,557 mil
Cabernet Sauvignon sales helped bolster the overall growth of table wine, especially in the higher price segments.
Consumers spent most of their Cabernet Sauvignon money on middle-priced wines at retail stores, in contrast to direct-to-consumer sales where the highest priced segments brought in the most dollars.
About IRI Channels
Sourced from IRI, these figures cover sales in multiple-outlet and convenience store channels. These include grocery, drug, mass marketers, membership clubs, dollar and convenience stores. Liquor store sales are not included.
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