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September 2012 Data Released on 10.15.2012Steady Domestic Wine Sales Growth Continues at StoresFast growth in the category of red blends/Meritage wines, and a trend toward alternative package sizes were among the forces that helped September sales grow by 7%. It marked 21 months out of the past 24 months when domestic table wines increased by at least 6%.
IRI Channels »
Month 12 Months September 2012 $377 mil 7% $4,954 mil 7% September 2011 $354 mil $4,647 mil
Red blend/Meritage wines have sold $200 million this year in 750ml bottles, leading all varietal types in sales change. The fast-growing category may reflect an evolution in the way consumers choose wine, going beyond a preference for varietal or place of origin, and instead focusing on the brand. Chardonnay, not shown, grew by 4%.
Consumers appeared happy to place different sizes and types of wine packages in their shopping carts. Sales of airline-sized 187ml packages increased twice as fast at the standard 750s, and 500ml pouches really caught fire, growing by 35% from a small base. The 3L box or bag-in-box also grew much faster than the norm, and broke $100 million in sales this year to date. In contrast the large formats in glass all shrank in sales.
About IRI Channels
Sourced from IRI, these figures cover sales in multiple-outlet and convenience store channels. These include grocery, drug, mass marketers, membership clubs, dollar and convenience stores. Liquor store sales are not included.
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