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April 2013 Data Released on 05.15.2013Wine Consumers Trade Up at Retail; Volume Is Nearly FlatRetail sales of domestic table wine grew 6% in the 52 weeks ending in April, generating $287 million more than the same period a year earlier. The expansion reflects only a 1% increase in volume, meaning that consumers are not buying many more bottles, but are adding more expensive bottles to their shopping carts.
IRI Channels »
Month 12 Months April 2013 $400 mil 4% $5,128 mil 6% April 2012 $386 mil $4,842 mil
Off-Premise Sales Continue Long-Term Climb
From February 2007 through April 2013 off-premise wine sales growth has been steady, interrupted only by holiday highs and January lows. The numbers for domestic table wine reflect a continuing, long-term expansion of the off-premise wine market as measured by market research firm IRI.
About IRI Channels
Sourced from IRI, these figures cover sales in multiple-outlet and convenience store channels. These include grocery, drug, mass marketers, membership clubs, dollar and convenience stores. Liquor store sales are not included.
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