Cookies required for full site functionality. Click for guide to enable.
Wine Industry Metrics   Please select:
  
  METRICS EMAIL SIGN UP »
WinesVinesAnalytics    
 
July 2013 Data  -  Released on August 15, 2013
 
Combined Sales of Domestic Table and Sparkling Wine Rise by 6%
Off-premise sales of domestic wine rose 6% in July compared to July 2012, while 12-month sales totaled 7% higher than a year ago. The data from market research firm IRI include domestic table wine and domestic sparkling wine.
 
 
Off-Premise Sales
IRI Channels »
Month   12 Months  
July 2013 $533 mil
6%
$7,128 mil
7%
July 2012 $501 mil $6,657 mil
     
 
 

DomesticWinesSales

Pinot Grigio/Gris Now No. 3 in Market Share, Pushing Merlot to No. 4
Chardonnay and Cabernet Sauvignon remained No. 1 and No. 2 in market share by value in U.S. stores tracked by IRI, but Pinot Grigio/Gris nudged Merlot out of the No. 3 spot by 0.3%. Both varietals rounded to 11% shares among the nine top-selling wine types. Pinot Grigio/Gris sales were $711 million in the most recent 52 weeks compared to $697 million for Merlot, according to IRI.

Share of Market by Varietal_

Red Blends/Meritage Grow the Fastest; White Zinfandel Sinks
Blended red wines had the fastest growth rate of the major varietals, gaining 21% in sales (up $92 million) since last July, followed by Fume/Sauvignon Blanc with the second fastest growth rate of 13%. Merlot and Riesling slipped by 2% and 3% respectively while white Zinfandel brought in 7% less (down $24 million) than the previous 12 months.

Sales Growth Rates By Varietal

Off-Premise Sales Data Expands to More Outlets
Editor’s note: Wines & Vines’ content for off-premise wine sales now includes a wider base of data from IRI, the Chicago, Ill.-based market research firm, covering about 45% of all U.S. off-premise sales for table wine and sparkling wine. The data incorporates IRI’s more inclusive multi-outlet and convenience store tracking, which includes food and drug stores, dollar stores, warehouse clubs, Target and Wal-Mart. Wines & Vines continues to focus its analysis on sales of domestic wine.

 
 

About IRI Channels

Sourced from IRI, these figures cover sales in multiple-outlet and convenience store channels. These include grocery, drug, mass marketers, membership clubs, dollar and convenience stores. Liquor store sales are not included.

 
 
EXPORT AS PDF »
 
 
Related Articles:
05.18.2017
Washington Wine Industry Pursues Ambitious Goals
Largest producer Ste. Michelle predicts vineyard acreage will quadruple
04.26.2017
Retail Wine Sales Raise Hackles Across Canada, and Beyond
Union employees of wine buyer LCBO pave way for strike
03.02.2017
Harnessing 3½ Tier Wine Distribution
Small and mid-size distributors offer level playing field but require higher margins
02.21.2017
Gen X and Distinctive Style Aid Oregon Wines
High-end wine consumers aware of state's reputation, but the work isn't over
02.16.2017
Costco Wine Buyer Talks Shelf Strategy
Retail giant favors dependable brands but also buys local for 'treasure hunting' consumers
 
Metrics Home    Total U.S. Wine Sales    Off-Premise Sales    Direct-to-Consumer    Winery Job Index    Flash Resellers    Winery Database    Distributor Database   
 
 
SUBSCRIBE TO WINES & VINES PRINT EDITION »
CONTACT OUR EDITORIAL STAFF »