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October 2013 Data Released on 11.14.2013October Sales Up From 2012; Both Table and Sparkling Wines GrowOff-premise sales of domestic wines in October dipped from their September level but surpassed October 2012 by 6%, according to IRI, the Chicago, Ill.-based market-research firm. Sales during the 52 weeks ending in October rose 7% compared to a year earlier. Domestic table wine and sparkling wine grew at virtually the same rate, although table wine was 22 times larger in value.
IRI Channels »
Month 12 Months October 2013 $539 mil 8% $7,342 mil 8% October 2012 $499 mil $6,768 mil
Bottles Below $8 Account for 73% of Convenience Store Chardonnay Sales
The most popular varietal or wine type sold in convenience stores during the past year was the same as in other stores: Chardonnay, with a 26% share of sales. IRI numbers show that convenience store shoppers reached for lower priced Chardonnay more often than shoppers in other stores. Bottle prices below $8 accounted for 73% of convenience store Chardonnay sales, while in other stores the figure was 44%.
About IRI Channels
Sourced from IRI, these figures cover sales in multiple-outlet and convenience store channels. These include grocery, drug, mass marketers, membership clubs, dollar and convenience stores. Liquor store sales are not included.
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