Cookies required for full site functionality. Click for guide to enable.
Wine Industry Metrics   Please select:
  
  METRICS EMAIL SIGN UP »
WinesVinesAnalytics    
 
October 2013 Data  -  Released on November 14, 2013
 
October Sales Up From 2012; Both Table and Sparkling Wines Grow
Off-premise sales of domestic wines in October dipped from their September level but surpassed October 2012 by 6%, according to IRI, the Chicago, Ill.-based market-research firm. Sales during the 52 weeks ending in October rose 7% compared to a year earlier. Domestic table wine and sparkling wine grew at virtually the same rate, although table wine was 22 times larger in value.
 
 
Off-Premise Sales
IRI Channels »
Month   12 Months  
October 2013 $539 mil
8%
$7,342 mil
8%
October 2012 $499 mil $6,768 mil
     
 
 

Chardonnay Sales by Price and StoreType

Bottles Below $8 Account for 73% of Convenience Store Chardonnay Sales

The most popular varietal or wine type sold in convenience stores during the past year was the same as in other stores: Chardonnay, with a 26% share of sales. IRI numbers show that convenience store shoppers reached for lower priced Chardonnay more often than shoppers in other stores. Bottle prices below $8 accounted for 73% of convenience store Chardonnay sales, while in other stores the figure was 44%.

 
 

About IRI Channels

Sourced from IRI, these figures cover sales in multiple-outlet and convenience store channels. These include grocery, drug, mass marketers, membership clubs, dollar and convenience stores. Liquor store sales are not included.

 
 
EXPORT AS PDF »
 
 
Related Articles:
05.18.2017
Washington Wine Industry Pursues Ambitious Goals
Largest producer Ste. Michelle predicts vineyard acreage will quadruple
04.26.2017
Retail Wine Sales Raise Hackles Across Canada, and Beyond
Union employees of wine buyer LCBO pave way for strike
03.02.2017
Harnessing 3½ Tier Wine Distribution
Small and mid-size distributors offer level playing field but require higher margins
02.21.2017
Gen X and Distinctive Style Aid Oregon Wines
High-end wine consumers aware of state's reputation, but the work isn't over
02.16.2017
Costco Wine Buyer Talks Shelf Strategy
Retail giant favors dependable brands but also buys local for 'treasure hunting' consumers
 
Metrics Home    Total U.S. Wine Sales    Off-Premise Sales    Direct-to-Consumer    Winery Job Index    Flash Resellers    Winery Database    Distributor Database   
 
 
SUBSCRIBE TO WINES & VINES PRINT EDITION »
CONTACT OUR EDITORIAL STAFF »