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November 2013 Data Released on 12.16.2013Domestic Wine Sales Grow by 7% in NovemberThe pace of off-premise sales growth in November rose 7% in value for domestic table and sparkling wines compared to November 2012, according to IRI, the Chicago-based market research firm. Sales were up by $46 million in the food, drug, liquor and convenience stores monitored by IRI. For the 52 weeks ending Dec. 1 domestic wine sales also grew by 7%, compared to the previous period.
IRI Channels »
Month 12 Months November 2013 $673 mil 9% $7,428 mil 9% November 2012 $615 mil $6,823 mil
High-Priced Wines Grow by 15% or More Since July
High-end domestic wines in off-premise outlets grew by 20% in value in November compared to a year ago, reported IRI. For five out of the last six reporting periods, the combined categories of table wines at $20-plus and sparkling wines at $18-plus grew by at least 20%. The slower month of October saw 15% growth.
About IRI Channels
Sourced from IRI, these figures cover sales in multiple-outlet and convenience store channels. These include grocery, drug, mass marketers, membership clubs, dollar and convenience stores. Liquor store sales are not included.
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