|Wine Industry Metrics||Please select:||METRICS EMAIL SIGN UP|
December 2013 Data Released on 01.15.2014Off-premise Domestic Wine Sales Reach $7.34 billionOff-premise sales of domestic wine grew by 7% in 2013, according to IRI, as sales reached an all-time high of $7.34 billion. Volume in domestic table wine grew 3% to 98 million cases, while volume in domestic sparkling wine grew 7% to 3 million cases.
IRI Channels »
Month 12 Months December 2013 $755 mil 8% $7,470 mil 9% December 2012 $702 mil $6,841 mil
2013 Sales Were Biggest in December With $742 Million
Sales of domestic wines grew 6% in December compared to December 2012, according to IRI, the Chicago-based market research firm, and analysis by Wines Vines Analytics. December was by far the biggest month of the year, with $742 million in sales. Domestic table wines grew by 7% in December, but a 2% drop in domestic sparkling wine sales drew down the overall rate.
Pinot Grigio/Gris Becomes No. 3 Varietal After Chardonnay and Cabernet
Chardonnay and Cabernet Sauvignon held their places as the No. 1 and No. 2 top-selling varietal wines off-premise in 2013. The No. 3 position shifted, however, as growing sales raised Pinot Grigio/Gris 11% to surpass Merlot sales, which declined 2%. The red blends/Meritage category grew fastest at 18%, followed by Fume/Sauvignon Blanc and Pinot Noir, both with 12% increases.
About IRI Channels
Sourced from IRI, these figures cover sales in multiple-outlet and convenience store channels. These include grocery, drug, mass marketers, membership clubs, dollar and convenience stores. Liquor store sales are not included.
Related Articles:04.26.2017Retail Wine Sales Raise Hackles Across Canada, and BeyondUnion employees of wine buyer LCBO pave way for strike03.02.2017Harnessing 3½ Tier Wine DistributionSmall and mid-size distributors offer level playing field but require higher margins02.21.2017Gen X and Distinctive Style Aid Oregon WinesHigh-end wine consumers aware of state's reputation, but the work isn't over02.16.2017Costco Wine Buyer Talks Shelf StrategyRetail giant favors dependable brands but also buys local for 'treasure hunting' consumers02.13.2017Wine Market Trends at Lodi Grape DayConstellation executive shares findings; LWC announces grower education and research