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April 2014 Data Released on 05.15.20146% Monthly Growth and 7% 12-Month Growth for Domestic WinesDomestic wine, including table wine and sparkling wine, grew 6% in off-premise locations in April compared to April 2013, while the 12-month rate of growth stayed at 7% compared to the previous 12 months. Sauvignon Blanc was the fastest growing major white wine category, according to IRI, the Chicago-based market research firm.
IRI Channels »
Month 12 Months April 2014 $595 mil 8% $7,623 mil 9% April 2013 $550 mil $7,022 mil
Chardonnay Dominates Market Share of White Wines
Chardonnay is by far the queen of white wine types, claiming more than 50% market share by value, and sales of almost $1.8 billion during the past 12 months. Pinot Grigio/Gris and Sauvignon Blanc are growing fast, while Riesling, white Zinfandel and non-vintage California chablis are shrinking.
Sauvignon Blanc Grows Fastest of Major White Wines
Sauvignon Blanc is the fastest growing major white varietal off-premise, with an increase of 13% in value during the past 12 months for wines from all regions. The category experienced double digit growth rates for every price segment from $8 per bottle and higher. New Zealand wines are No. 2 in popularity by value.
About IRI Channels
Sourced from IRI, these figures cover sales in multiple-outlet and convenience store channels. These include grocery, drug, mass marketers, membership clubs, dollar and convenience stores. Liquor store sales are not included.
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