|Wine Industry Metrics||Please select:||METRICS EMAIL SIGN UP|
April 2014 Data Released on 05.15.20146% Monthly Growth and 7% 12-Month Growth for Domestic WinesDomestic wine, including table wine and sparkling wine, grew 6% in off-premise locations in April compared to April 2013, while the 12-month rate of growth stayed at 7% compared to the previous 12 months. Sauvignon Blanc was the fastest growing major white wine category, according to IRI, the Chicago-based market research firm.
IRI Channels »
Month 12 Months April 2014 $595 mil 8% $7,623 mil 9% April 2013 $550 mil $7,022 mil
Chardonnay Dominates Market Share of White Wines
Chardonnay is by far the queen of white wine types, claiming more than 50% market share by value, and sales of almost $1.8 billion during the past 12 months. Pinot Grigio/Gris and Sauvignon Blanc are growing fast, while Riesling, white Zinfandel and non-vintage California chablis are shrinking.
Sauvignon Blanc Grows Fastest of Major White Wines
Sauvignon Blanc is the fastest growing major white varietal off-premise, with an increase of 13% in value during the past 12 months for wines from all regions. The category experienced double digit growth rates for every price segment from $8 per bottle and higher. New Zealand wines are No. 2 in popularity by value.
About IRI Channels
Sourced from IRI, these figures cover sales in multiple-outlet and convenience store channels. These include grocery, drug, mass marketers, membership clubs, dollar and convenience stores. Liquor store sales are not included.
Related Articles:04.26.2017Retail Wine Sales Raise Hackles Across Canada, and BeyondUnion employees of wine buyer LCBO pave way for strike03.02.2017Harnessing 3½ Tier Wine DistributionSmall and mid-size distributors offer level playing field but require higher margins02.21.2017Gen X and Distinctive Style Aid Oregon WinesHigh-end wine consumers aware of state's reputation, but the work isn't over02.16.2017Costco Wine Buyer Talks Shelf StrategyRetail giant favors dependable brands but also buys local for 'treasure hunting' consumers02.13.2017Wine Market Trends at Lodi Grape DayConstellation executive shares findings; LWC announces grower education and research