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February 2017 Data Released on 03.15.2017
 
Off-Premise Sales Rise 2% as Consumers Trade Up
Off-premise sales increased 2% in February 2017 versus the same month a year earlier, according to Chicago, Ill.-based market research firm IRI. Overall sales totalled $669 million. IRI reported that 12-month sales through multiple outlet and convenience stores for the period ending February 19, 2017 totaled $8.7 billion, up 4% from a year ago. Consumers continued to trade up, with $20-$24.99 bottles increasing 22% over the last year. Bottles priced $7.99 and less saw sales drop 3%.
 
 
Off-Premise Sales
IRI Channels »
Month   12 Months  
February 2017 $669 mil
2%
$8,679 mil
4%
February 2016 $657 mil $8,334 mil
     
 
 

Off-premise sales rose 2% in February 2017 versus February 2016, approaching $669 million.

 

Off-premise volumes through IRi channels exceeded 8.5 million cases in February 2017, up slightly but not significantly from February 2016.

 

Bottles priced $14.99 and less claimed the largest share of off-premise wine sales.

 

Wines priced $20 and up saw the biggest growth in sales in the past 12 months, while bottles less than $8 saw sales decline.

 

 
 

About IRI Channels

Sourced from IRI, these figures cover sales in multiple-outlet and convenience store channels. These include grocery, drug, mass marketers, membership clubs, dollar and convenience stores. Liquor store sales are not included.

 
 
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