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March 2017 Data Released on 04.13.2017
 
Oregon Table Wines Gain 10% With Off-Premise Growth
Off-premise sales totaled $654 million in March 2017, up 2% from March 2016, Chicago, Ill.-based market research firm IRI reported. Twelve-month sales through multiple outlet and convenience stores for the period ending March 19, 2017 totalled $8.7 billion, up 4% from a year ago. Table wine sales increased 4%, while sparkling wines grew 6%. Oregon table wine sales posted the strongest growth rate among the three West Coast states at 10%, gaining $10 million to approach $108 million.
 
 
Off-Premise Sales
IRI Channels »
Month   12 Months  
March 2017 $654 mil
2%
$8,695 mil
4%
March 2016 $639 mil $8,360 mil
     
 
 

Off-premise sales rose 2% in March 2017 versus March 2016, exceeding $654 million.

 

Off-premise volumes through IRI channels topped 8.4 million cases in March 2017, a 1% gain from March 2016.

 

Oregon posted the strongest growth of any West Coast wine-producing state with a 10% increase in sales.

 

West Coast states account for 97% of all U.S. table wine sales through multiple-outlet and convenience stories, according to Chicago, Ill., market research firm IRI.

 

 
 

About IRI Channels

Sourced from IRI, these figures cover sales in multiple-outlet and convenience store channels. These include grocery, drug, mass marketers, membership clubs, dollar and convenience stores. Liquor store sales are not included.

 
 
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