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May 2017 Data  -  Released on June 15, 2017
 
Off-Premise Sales Rise 2%; Sauvignon Blanc Grows Inside the Box
Chicago, Ill.-based market research firm IRI reported off-premise sales at the multiple-outlet and convenience stores it tracks totaled $642 million in May 2017, up 2% from May 2016. Sales in the 52 weeks ended May 14 were $8.7 billion, up 4% from a year ago. Sauvignon Blanc sales rose 11% in the 52 weeks ended May 14, 2017, and bottles priced $8 to $14.99 accounted for 70% of the volume. Premium boxes ($4.50-plus per 750ml) gained most in the period, with sales up 67% to $14 million.
 
 
Off-Premise Sales
IRI Channels »
Month   12 Months  
May 2017 $642 mil
2%
$8,718 mil
4%
May 2016 $630 mil $8,390 mil
     
 
 

Off-premise sales in IRI channels totaled $642 million in May, up 2% from May 2016.

 

A total of 8.3 million cases sold in off-premise channels IRI tracked in May, up 1% from May 2016.

 

The balance of Sauvignon Blanc sales in IRI channels remains with mid-tier wines. Bottles priced between $8 and $10.99 led with $231 million in the 52 weeks ended May 14, followed by $11 to 14.99 bottles with $177 million in sales.

 

Premium boxes ($4.50 per 750ml and up) led the way in Sauvignon Blanc sales, rising 67% to rank fifth among price categories in the 52 weeks ended May 14 from second-to-last a year ago.

 

 
 

About IRI Channels

Sourced from IRI, these figures cover sales in multiple-outlet and convenience store channels. These include grocery, drug, mass marketers, membership clubs, dollar and convenience stores. Liquor store sales are not included.

 
 
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