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ASEV-Eastern Section Meets by Lake Erie
 
07.28.2015
 
Frigid winter and July downpour leave area growers with reduced crop
 
“lake
 
Up to 7 inches of rain fell in the Lake Erie grape region over a period of 14 hours July 14. Photo by Luke Haggerty, Lake Erie Regional Grape Program
Dunkirk, N.Y.–One of the unique features of the American Society for Enology and Viticulture-Eastern Section’s annual conference is that attendees have the opportunity to spend a day visiting wineries and vineyards as well as research and regional program sites in the area where the conference is taking place. This year the Eastern Section meeting was held July 23-25 in Dunkirk, a small town on the shores of Lake Erie that is near the eastern end of the Lake Erie grape region. The ASEV-ES winery and vineyard tour included six wineries in New York and Pennsylvania, the Lake Erie Regional Grape Program facility in Portland, N.Y., and the Lake Erie Grape Discovery Center in Westfield, N.Y.

 
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Unpacking Wine Package Design
 
07.27.2015
 
Nielsen will share best practices for winning with consumers
 
“mumm
 
In March 2015 Nielsen released the results from a study of consumer reactions to vodka packaging, which found that potential buyers had strongly favorable reactions to the Belvedere brand. This month Nielsen Design Solutions conducted a wine packaging study, the results of which will be released at the Wines & Vines Packaging Conference on Aug. 19.
Napa, Calif.—The Nielsen Co. has long been known for tracking what consumers watch on television. Today marketers of packaged goods rely on Nielsen to track what consumers buy in stores. At the Wines & Vines Packaging Conference on Aug. 19, Nielsen will reveal the results of an exclusive study that evaluates consumer perceptions and behaviors related to wine package design and branding.


 
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June 2015 $602 million
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