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Wine Industry Events and Formal Instruction

October 2014


University Courses

October 30

Taxation and Accounting for the Small Winery, covers the advantages and disadvantages of incorporation and Subchapter S status versus using limited liability companies, determination of cost of goods sold, inventory valuation and costing, advantages and disadvantages of electing LIFO, accelerating deductions through farm accounting procedures, depreciation methods, fringe benefits and estate planning. From 9 a.m. to 4 p.m. at the University of California, Davis campus. Enroll in section 142VIT206. Details:



November 2014



November 1-2

A Wine & Food Affair featuring special food and wine pairings at participating wineries along the Wine Road running through Sonoma County's Alexander, Dry Creek and Russian River valleys. Details:

November 1-2

Temecula Harvest Celebration Barrel Tasting Weekend at various wineries in the Temecula, Calif., region. Details:

November 5

The fifth annual Single Vineyard Night begins at 6:30 p.m. on Wednesday, Nov. 5, at Fort Mason General’s Residence.


November 5-6

Southeastern United Wine & Grape Symposium at Surry Community College in North Carolina featuring expert seminars in winemaking, grape growing and sales and marketing. Use the code WinesandVines15 to receive a 15% discount off registration costs. Details:

November 6

Wine Trends: What's Hot, What's Not a panel discussion of wine experts and journalists discussing major trends in the industry at Sonoma State University in Rohnert Park, Calif. Details: 

November 6-8

Hong Kong International Wine & Spirits Fair, details:

November 6-9

Garagiste Festival in Paso Robles, Calif., featuring more than 70 "garagiste" winemakers pouring more than 150 wines as well as seminars and other events. Details:

November 7-8

Building Value in the Wine Business, presented by The Seminar Group in Napa, Calif. Details:

November 7-9

Harvest on the Coast event hosted by the SLO Wine Country of San Luis Obispo, Calif., featuring several tastings and an auction. Details: 

November 9-14

Brandy Distilling Master Class by distiller Hubert Germain-Robin in Portland, Ore. Week-long course held at the McMenamin's Crystal Hotel covering fermentation, distillation, barrel management and blending. For more information contact Andrew Faulkner at 415-517-7377. 

November 12-14

Wine Tourism Conference in Paso Robles, Calif. Details:

November 13

Rootstock, a conference and tradeshow hosted by the Napa Valley Grapegrowers in Napa, Calif. Details:

November 14

IPM Seminar for Lake and Mendocino counties at the Soper-Reese Theater in Lakeport, Calif from 7:30 a.m. to 5 p.m. Registration deadline is Nov. 7. Details:

November 14

Fresno State Vit Club annul barbecue to support viticulture eduction at California State University, Fresno. Details:

November 15-16

Postmodern Winemaking Symposium, a two-day forum in Santa Rosa, Calif., featuring winemakers discussing key subjects of Clark Smith’s recent book, Postmodern Winemaking. Details:

November 16-23

San Diego Bay Wine + Food Festival featuring more than 200 wineries. Details:

November 19-23

Flavor! Napa Valley wine and food festival. Details:

November 20-21

San Joaquin Valley Winegrowers annual meeting plus grape and wine industry forum in Fresno, Calif. Details:

November 20-22

Grand Rapids International Wine, Beer & Food Festival at the DeVos Place Steelcase Ballroom and Grand Gallery in Grand Rapids, Mich. Details:

November 24-25

World Bulk Wine Exhibition in Amersterdam. Details:


University Courses

November 4-5

Sonoma State University seminar series at Domaine Chandon, featuring three consecutive seminars on key wine business topics over two days at Domaine Chandon winery in Napa Valley. Details:

November 5

Financial Accounting for the Wine Industry covering industry specific accounting and reporting for winery profit and loss statements and balance sheets, including tasting room accounting, sales discounts and promotions, winery assets and depreciation, winery intangibles, cost segregation and inventory costing. From 8:30 a.m. to 12:30 p.m. at the Sonoma State University campus in Rohnert Park, Calif. Details:

November 5

Calculating the True Cost of Your Wine, calculate the true costs of both bulk wine and bottled wine to build a pricing structure and marketing program that will ensure profit. From 1:30 to 5:30 p.m. at the Sonoma State University campus in Rohnert Park, Calif. Details:

November 6

Managerial Accounting for the Wine Industry, examine best practices in winery business management reporting, including key performance indicators as sales, net sales, bill backs, discounts and promotions, depletions, cost of goods sold, tasting room metrics, and other winery expenses. From 8:30 a.m. to 12:30 p.m. at Sonoma State University Campus in Rohnert Park, Calif. Details:

November 6

Budgets, Forecasting and Best Practices in the Wine Industry, covering building budgets and forecasts for wine industry businesses as well as cost of goods sold, capital expenditures, cash flow forecasting and making good assumptions. From 1:30 p.m. to 5:30 p.m., at Sonoma State University Campus in Rohnert Park, Calif. Details:


November 7

Using QuickBooks in the Wine Industry, unleash the full power of QuickBooks accounting software with special tips for wine industry specific issues. From 8:30 a.m. to 12:30 p.m., at Sonoma State University Campus in Rohnert Park, Calif. Details:

November 7

Vineyard and Winery Taxation Basics, covers tax accounting for vineyards, from the development phase through production as well as many of the special farming provisions, tax elections and vineyard depreciation methods. From 1:30 p.m. to 5:30 p.m., at Sonoma State University Campus in Rohnert Park, Calif. Details:

November 12

Direct-to-Consumer Marketing, covering various DtC sales channels and how they can reflect a brand image and story and how they are perceived by current and potential customers. From 8:30 a.m. to 1:30 p.m., at Sonoma State University Campus in Rohnert Park, Calif. Details:

November 12

Selling Through the Tasting Room, covering how to start visitors on the first step of an amazing and emotional journey that takes them from first time buyers to loyal and long-term customers. From 1:30 p.m. to 5:30 p.m., at Sonoma State University Campus in Rohnert Park, Calif. Details:

November 13

Tasting Room Management, for the current winery owner seeking to optimize sales and profitability or a member of the tasting room staff looking to advance into management. From 8:30 a.m. to 1:30 p.m., at Sonoma State University Campus in Rohnert Park, Calif. Details:

November 14

Three Tier Licensing and Your Winery, covering distribution requirements in each U.S. state, including terminology and regulations. From 8:30 a.m. to 1:30 p.m., at Sonoma State University Campus in Rohnert Park, Calif. Details:

November 14

Current and Upcoming Winery Compliance Issues, an overview of current and upcoming winery compliance issues at the operation, production, labeling and distribution levels. From 1:30 p.m. to 5:30 p.m., at Sonoma State University Campus in Rohnert Park, Calif. Details:

November 15-16

Introduction to Sensory Evaluation of Wine, study the different components of wine appearance, aroma and flavor. Participate in tastings of doctored wines in blind and known tastings. Two-day class from 9 a.m.-4 p.m. each day at the University of California, Davis. Enroll in section 142VIT200. Details:

November 19

How to Build a Profitable Wine Club, covering the strategies and tactics of connecting members and potential members with wine clubs — from promoting and selling wine club memberships through the web, e-newsletters, and the tasting room, to value-adds that connect and retain members. From 8:30 a.m. to 1:30 p.m., at Sonoma State University Campus in Rohnert Park, Calif. Details:

November 19

How to Create and Execute Successful Winery Events, from creating events that align with your winery brand to marketing the events to the right audience, this course will guide you through the ins and outs to create events that satisfy your guests and your CFO. From 1:30 p.m. to 5:30 p.m., at Sonoma State University Campus in Rohnert Park, Calif. Details:

November 20

Practical Strategies to Increase e-commerce, hands-on class on various strategies to improve direct-to-consumer sales via e-commerce. From 8:30 a.m. to 1:30 p.m., at Sonoma State University Campus in Rohnert Park, Calif. Details:

November 20

Uncorked: Secrets to Successful Video Marketing in the Wine Industry, address the overwhelming impact that video production has on wine marketing, while demonstrating practical techniques and helping wineries avoid amateur pitfalls that will adversely impact their branding. From 1:30 p.m. to 5:30 p.m., at Sonoma State University Campus in Rohnert Park, Calif. Details:



December 2014



December 2-4

Vinitech-Sifel conference and tradeshow on wine and grape production at the Bordeaux Exhibition Center in Bordeaux, France. Details:

December 3

Sustainable and organic wine production seminar hosted by the North Coast Chapter California Association of Pest Control Advisers and Organic Fertilizer Association of California featuring a grower panel discussion and lectures on kelp extracts, soil health, biochar, mycorrhizal innoculants and other subjects at the Cloverdale Citrus Fairgrounds in Cloverdale, Calif. Details:

December 6-7

Holidays in the Vineyards featuring special tasting events at various wineries in the Livermore Valley area of California. Details:

December 6-7

Wine Chemistry Workshop by analytical chemist Dr. Barry Gump at the Southern Oregon Wine Institute in Roseburg, Ore. Details:


University Courses

December 2

Current Issues in Vineyard Health, covering the latest information on current topics, such as mealybugs and grapevine leafroll viruses, breeding grapevines for Pierce’s Disease resistance, controlling grape fungal disease, and the grape growers’ role in managing exotic pests and diseases. From 9 a.m. to 4 p.m. at the University of California, Davis campus. Enroll in section 142VIT204. Details:

December 4-5

Public Relations and Social Media for the Small Winery, learn to integrate social media tools with proven public relations communications tactics without spending too much in the process. From 9 a.m. to 6 p.m. on Thursday, Dec. 4 and 9 a.m. to 4 p.m. on Friday, Dec. 5 at the University of California, Davis campus. Enroll in section 142VIT202. Details:



January 2015



January 15

Dollars & Sense seminar and tradeshow hosted by the Sonoma County Winegrowers at the Wells Fargo Center in Santa Rosa, Calif. Details:

January 23-25

Naples Winter Wine Festival in Naples, Fla. Details:

January 27-29

Unified Wine & Grape Symposium at the Sacramento Convention Center in Sacramento, Calif. Details:

January 29-31

Zinfandel Advocates & Producers, ZAP, hosts its 24th annual Zinfandel Experience at the Presidio in San Francisco, Calif., featuring seminars and tastings. Details:



February 2015



February 11

Wines & Vines Oak Conference in Napa, Calif., featuring educational seminars and a trade show of oak barrels and alternative oak products. Details:

February 11-13

Washington Association of Winegrape Growers annual meeting in Kennewick, Wash. Details:

February 14

San Francisco Chronicle Wine Competition public tasting at the Fort Mason Center in San Francisco, Calif. Details:

February 17-20

Symposium for Professional Wine Writers at Meadowood Napa Valley, published, professional writers on wine, wine-food and wine-travel meet for sessions on the craft of writing, wine knowledge and career advancement, and to network with editors, publishers and other colleagues. Eleven fellowships are available via a writing competition. Details:

February 19-21

Texas Wine and Grape Growers annual conference in San Marcos, Texas. Details:

February 24-25

Oregon Wine Symposium in Portland, Ore. Details:



March 2015



March 4

Innovation + Quality conference hosted by Wine Business Monthly and featuring seminars and a tradeshow for ultra-premium wineries at Charles Krug Winery in the Napa Valley. Details:

March 12

Central Coast Insights featuring panel discussions and seminars about the future of the wine business in California's Central Coast at the Paso Robles Inn in Paso Robles, Calif. Details:

March 13-15

Women of the Vine Global Symposium featuring keynote speakers, panel discussions and grand tasting gala at the The Meritage Resort and Spa in Napa, Calif. Details:

March 14

Oregon Chardonnay Symposium at Stoller Family Estate in Dayton, Ore. Details:

March 17-18

WiVi Central Coast Wine Industry Conference and Tradeshow hosted by Wine Business Monthly in Paso Robles, Calif. Details:

March 18-19

Eastern Winery Exposition, wine industry trade show focused on the Northeast and Mid-Atlantic regions in Syracuse, N.Y. 

March 26-29

Taste Washington wine and food event in Seattle featuring more than 225 Washington wineries. Details:



August 2015



August 19

Wines & Vines Packaging Conference in Napa, Calif., featuring panel discussions by experts on trends and best practices in wine packaging as well as technical tastings and a trade show. 


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Wine Industry Metrics
Off-Premise Sales » Month   12 Months  
September 2014 $575 million
$7,743 million
September 2013 $550 million $7,311 million
Direct-to-Consumer Shipments » Month   12 Months  
September 2014 $163 million
$1,708 million
September 2013 $141 million $1,538 million
Winery Job Index » Month   12 Months  
September 2014 166
September 2013 145 192
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