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Editor's Letter

by Jim Gordon
 

Soaking Up the Financial Sunshine

 
 

This edition of the magazine contains our third annual wine industry finance report. A lot has changed since the first finance issue in 2012 presented a cautious optimism about wineries’ economic health.

While the wine industry accepted then that the recession was over—sales were growing and the supply-demand situation was balanced—the lending picture in 2012 was not so bright. The bigger banks were still recovering from the recession and were afraid of risk. The smaller banks were more actively seeking lenders but may not have been tuned to winery needs.

 
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Vineyard View

by Cliff Ohmart
 

A Book Worth Waiting For  Access to this article requires a subsciption.

 
 

Many members of the California wine grape community have been waiting several years for the third edition of Grape Pest Management to be published by the University of California Agriculture and Natural Resources Division. The wait is over, and it was worth it. Once again UC’s Communication Services has produced an outstanding pest-management manual, this time to replace the second edition published in 1992. Larry Bettiga, the technical editor, deserves to be congratulated for working with 76 editors and authors to produce the excellent 609-page book.

 
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Inquiring Winemaker

by Tim Patterson
 

In Search of Grapevines and Terroir  Access to this article requires a subsciption.

 
 

WARNING: This column, normally about winemaking topics, is entirely devoted to grapegrowing. Worse, it makes fun of several long-cherished beliefs about grapes and their contribution to wine. But at least I do quote Glenn McGourty, another writer for this magazine and someone who actually does know a lot about grapes, to help with the demolition.

 
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Grounded Grapegrowing

by Glenn McGourty
 

Vineyard Irrigation With a Limited Supply of Water  Access to this article requires a subsciption.

 
 

California and the other Pacific Coast states are facing an unprecedented drought. In California, calendar year 2013 was the driest year on record. Many large reservoirs and ponds are very low, and numerous water providers are curtailing water deliveries to their customers. The period from Nov. 13, 2013, to Jan. 31, 2014, were the driest winter months on record since weather records have been kept in California. Even though some storms have occurred since then, continued dryness and limited frost protection and irrigation water are likely to be issues for the 2014 growing season.

 
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Postmodern Winemaking

by Clark Smith
 

UC Davis Shows Off New Developments  Access to this article requires a subsciption.

 
 
This year’s Recent Advances in Viticulture and Enology meeting addressed a wide spectrum of issues fundamental to the postmodern view.
 
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Marketing Matters

by Dixie Lee Huey
 

Managing Direct Consumer Sales  Access to this article requires a subsciption.

 
 

There have been some particularly hot challenge topics in the industry during the past few years—distributor consolidation, price pressure, brand proliferation and, of course, the economy. These trends and the down part of the economic cycle are real, and in an acute way they necessitate a focus on marketing-driven sales strategies. Wishful thinking, status quo and avoidance do not sell wine. Thankfully, proactive measures do, especially when implemented on a consistent basis, measured and improved for maximum efficacy.

 
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Raising the Bar

by Lesley Berglund
 

Leveraging Your Brand From the Inside Out  Access to this article requires a subsciption.

 
 
The term "brand" is defined by the American Marketing Association (AMA) as "a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers." It sounds straightforward enough, so what's all the fuss about?
 
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Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
July 2014 $557 million
5%
$7,577 million
6%
July 2013 $533 million $7,128 million
     
Direct-to-Consumer Shipments » Month   12 Months  
July 2014 $61 million
9%
$1,674 million
10%
July 2013 $56 million $1,517 million
     
Winery Job Index » Month   12 Months  
July 2014 312
10%
222
19%
July 2013 283 187
     
 
MORE » Released on 08.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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READER COMMENTS
 
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What a joy to have Kiley on the team! A lot of exciting things happening...
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you misspelled "zona" under Loading Area
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Thanks for mentioning Temecula and the South Coast appellation in your article. It is great...
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All these arguments could be levied by any industry associated with any gTLD, new or...
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Do brands get hijacked now? Even though .wine does not yet exist, are there false...
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