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Editor's Letter

by Jim Gordon
 

Don't Miss Our Packaging Conference

 
 

A good conference is like a magazine, but even better because it’s alive and kicking. Where a magazine depends on good writers and well-chosen topics, a conference requires good speakers and well-chosen topics. A well-balanced magazine provides readers with news and information, and it allows advertisers to reach the readers, too. At a conference and trade show, a similar exchange occurs, only it’s up close and personal.

 
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Vineyard View

by Cliff Ohmart
 

A Book Worth Waiting For  Access to this article requires a subsciption.

 
 

Many members of the California wine grape community have been waiting several years for the third edition of Grape Pest Management to be published by the University of California Agriculture and Natural Resources Division. The wait is over, and it was worth it. Once again UC’s Communication Services has produced an outstanding pest-management manual, this time to replace the second edition published in 1992. Larry Bettiga, the technical editor, deserves to be congratulated for working with 76 editors and authors to produce the excellent 609-page book.

 
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Inquiring Winemaker

by Tim Patterson
 

In Search of Grapevines and Terroir  Access to this article requires a subsciption.

 
 

WARNING: This column, normally about winemaking topics, is entirely devoted to grapegrowing. Worse, it makes fun of several long-cherished beliefs about grapes and their contribution to wine. But at least I do quote Glenn McGourty, another writer for this magazine and someone who actually does know a lot about grapes, to help with the demolition.

 
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Grounded Grapegrowing

by Glenn McGourty
 

Vineyard Irrigation With a Limited Supply of Water  Access to this article requires a subsciption.

 
 

California and the other Pacific Coast states are facing an unprecedented drought. In California, calendar year 2013 was the driest year on record. Many large reservoirs and ponds are very low, and numerous water providers are curtailing water deliveries to their customers. The period from Nov. 13, 2013, to Jan. 31, 2014, were the driest winter months on record since weather records have been kept in California. Even though some storms have occurred since then, continued dryness and limited frost protection and irrigation water are likely to be issues for the 2014 growing season.

 
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Postmodern Winemaking

by Clark Smith
 

UC Davis Shows Off New Developments  Access to this article requires a subsciption.

 
 
This year’s Recent Advances in Viticulture and Enology meeting addressed a wide spectrum of issues fundamental to the postmodern view.
 
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Marketing Matters

by Dixie Lee Huey
 

Managing Direct Consumer Sales  Access to this article requires a subsciption.

 
 

There have been some particularly hot challenge topics in the industry during the past few years—distributor consolidation, price pressure, brand proliferation and, of course, the economy. These trends and the down part of the economic cycle are real, and in an acute way they necessitate a focus on marketing-driven sales strategies. Wishful thinking, status quo and avoidance do not sell wine. Thankfully, proactive measures do, especially when implemented on a consistent basis, measured and improved for maximum efficacy.

 
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Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
June 2014 $562 million
5%
$7,549 million
6%
June 2013 $535 million $7,094 million
     
Direct-to-Consumer Shipments » Month   12 Months  
June 2014 $87 million
17%
$1,669 million
11%
June 2013 $74 million $1,510 million
     
Winery Job Index » Month   12 Months  
June 2014 300
34%
220
21%
June 2013 224 182
     
 
MORE » Released on 07.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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READER COMMENTS
 
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All these arguments could be levied by any industry associated with any gTLD, new or...
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Do brands get hijacked now? Even though .wine does not yet exist, are there false...
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Roundup is not benign. It does not always break down in a day or two...
Reader: Robert Rex
 
Article: Resistant Weeds Threaten Vineyards »
 
Mitigating water use in the vineyard in the first place is also an applicable tactic....
Reader: Guest
 
Article: Resistant Weeds Threaten Vineyards »
 
Having managed vineyards that have used both approaches, I would say that a diverse approach...
Reader: Guest
 
 


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