Vineyard Viewby Cliff Ohmart
If the goals of sustainable winegrowing are to reduce farming’s environmental footprint and produce more with less, then the input supply chain business model is an impediment to realizing those goals. Success is measured by selling more rather than less, since most input salespeople make commissions on the amounts they sell. Furthermore, many salespeople not only promote inputs to growers (primarily fertilizers and pesticides), they also provide recommendations on how to use them.
Viewpointby Mario Zepponi
The stage for 2016 is set: The U.S. economy continues to expand; capital markets are relatively strong; U.S. wine consumption continues to rise, and consumers’ purchase patterns increasingly favor more expensive wines. Wine sales have increased during the past 16 years at an average of 3.4% per year, reaching 375 million cases (or approximately 2.8 gallons per capita) in 2014. As of 2013, the U.S. became the largest wine market in the world, with plenty of room for continued growth in per-capita consumption.
Growing & Winemakingby Fritz Westover
I have worked with many vineyard startups during the past decade and evaluated prospective vineyard sites for countless soon-to-be grapegrowers east of the Rocky Mountains. New growers often start growing grapes while working other jobs or after a previous career—frequently one not related to agriculture.
Growing & Winemakingby Andrew Starr
Tartrate stabilization, often called cold stabilization, is a wine treatment for the cosmetic benefit of avoiding tartrate crystal formation. Intellectually you know you don’t really need to do it, but you do it anyway. So the priority is to get it done while minimizing both the risk of degrading wine quality and cost.
Marketing Mattersby Dixie Lee Huey
There have been some particularly hot challenge topics in the industry during the past few years—distributor consolidation, price pressure, brand proliferation and, of course, the economy. These trends and the down part of the economic cycle are real, and in an acute way they necessitate a focus on marketing-driven sales strategies.