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Editor's Letter

by Jim Gordon
 

Soaking Up the Financial Sunshine

 
 

This edition of the magazine contains our third annual wine industry finance report. A lot has changed since the first finance issue in 2012 presented a cautious optimism about wineries’ economic health.

While the wine industry accepted then that the recession was over—sales were growing and the supply-demand situation was balanced—the lending picture in 2012 was not so bright. The bigger banks were still recovering from the recession and were afraid of risk. The smaller banks were more actively seeking lenders but may not have been tuned to winery needs.

 
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Vineyard View

by Cliff Ohmart
 

Use of Biochar in Vineyards

 
 

In the past several years I have been hearing more and reading more about the use of biochar as a soil amendment. Promoters of its use present an impressive list of what biochar can do for our soils and greenhouse gas problems, including: improved water-holding capacity, improved nutrient-holding capacity, providing a favorable habitat for soil microbes and long-term carbon sequestration.

 
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Postmodern Winemaking

by Clark Smith
 

Four Ways to Make White Wine

 
 

Most but not all contemporary white wines focus on freshness and purity rather than embracing aromatic integration through refined structure, soulfulness and graceful longevity.

I love modern Mosel wines so much that I cannot keep them in my cellar. I buy them, I drink them. But I believe there is an aesthetic difference between the beauty of these wines and the profundity of great Cabernet. Would you rather have lunch with actress Angelina Jolie or philosopher Bertrand Russell?

 
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Inquiring Winemaker

by Tim Patterson
 

In Search of Grapevines and Terroir  Access to this article requires a subsciption.

 
 

WARNING: This column, normally about winemaking topics, is entirely devoted to grapegrowing. Worse, it makes fun of several long-cherished beliefs about grapes and their contribution to wine. But at least I do quote Glenn McGourty, another writer for this magazine and someone who actually does know a lot about grapes, to help with the demolition.

 
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Grounded Grapegrowing

by Glenn McGourty
 

Vineyard Irrigation With a Limited Supply of Water  Access to this article requires a subsciption.

 
 

California and the other Pacific Coast states are facing an unprecedented drought. In California, calendar year 2013 was the driest year on record. Many large reservoirs and ponds are very low, and numerous water providers are curtailing water deliveries to their customers. The period from Nov. 13, 2013, to Jan. 31, 2014, were the driest winter months on record since weather records have been kept in California. Even though some storms have occurred since then, continued dryness and limited frost protection and irrigation water are likely to be issues for the 2014 growing season.

 
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Marketing Matters

by Dixie Lee Huey
 

Managing Direct Consumer Sales  Access to this article requires a subsciption.

 
 

There have been some particularly hot challenge topics in the industry during the past few years—distributor consolidation, price pressure, brand proliferation and, of course, the economy. These trends and the down part of the economic cycle are real, and in an acute way they necessitate a focus on marketing-driven sales strategies. Wishful thinking, status quo and avoidance do not sell wine. Thankfully, proactive measures do, especially when implemented on a consistent basis, measured and improved for maximum efficacy.

 
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Raising the Bar

by Lesley Berglund
 

Leveraging Your Brand From the Inside Out  Access to this article requires a subsciption.

 
 
The term "brand" is defined by the American Marketing Association (AMA) as "a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers." It sounds straightforward enough, so what's all the fuss about?
 
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Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
July 2014 $557 million
5%
$7,577 million
6%
July 2013 $533 million $7,128 million
     
Direct-to-Consumer Shipments » Month   12 Months  
July 2014 $61 million
9%
$1,674 million
10%
July 2013 $56 million $1,517 million
     
Winery Job Index » Month   12 Months  
July 2014 312
10%
222
19%
July 2013 283 187
     
 
MORE » Released on 08.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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2014
 
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READER COMMENTS
 
Article: Ledger David names first winemaker »
 
What a joy to have Kiley on the team! A lot of exciting things happening...
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you misspelled "zona" under Loading Area
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Thanks for mentioning Temecula and the South Coast appellation in your article. It is great...
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Article: Wineries May Lose Internet Domain Dispute »
 
All these arguments could be levied by any industry associated with any gTLD, new or...
Reader: Doug Barnett
 
Article: Wineries May Lose Internet Domain Dispute »
 
Do brands get hijacked now? Even though .wine does not yet exist, are there false...
Reader: Larry Chandler
 
 


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