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Editor's Letter

by Jim Gordon
 

Basking in the Sunshine of Success

 
 

Heading into the biggest wine-buying and wine-consuming time of year, the wine industry seems to be enjoying a victory lap as it savors the progress it made in the past five years. While many know that lean periods always follow fat ones, there’s nothing wrong with basking in the sunshine of success when you can.

 
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Viewpoint

by Stephen Ferry
 

Regulations in the Works for Napa River, Sonoma Creek

 
 

Publication of draft General Waste Discharge Requirements (WDRs) for vineyards in the Napa River and Sonoma Creek watersheds is tentatively scheduled for January-May 2015, according to Mike Napolitano, engineering geologist with the San Francisco Bay Regional Water Quality Control Board (RWQCB).

 
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Vineyard View

by Cliff Ohmart
 

Use of Biochar in Vineyards  Access to this article requires a subsciption.

 
 

In the past several years I have been hearing more and reading more about the use of biochar as a soil amendment. Promoters of its use present an impressive list of what biochar can do for our soils and greenhouse gas problems, including: improved water-holding capacity, improved nutrient-holding capacity, providing a favorable habitat for soil microbes and long-term carbon sequestration.

 
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Postmodern Winemaking

by Clark Smith
 

Four Ways to Make White Wine  Access to this article requires a subsciption.

 
 

Most but not all contemporary white wines focus on freshness and purity rather than embracing aromatic integration through refined structure, soulfulness and graceful longevity.

I love modern Mosel wines so much that I cannot keep them in my cellar. I buy them, I drink them. But I believe there is an aesthetic difference between the beauty of these wines and the profundity of great Cabernet. Would you rather have lunch with actress Angelina Jolie or philosopher Bertrand Russell?

 
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Inquiring Winemaker

by Tim Patterson
 

In Search of Grapevines and Terroir  Access to this article requires a subsciption.

 
 

WARNING: This column, normally about winemaking topics, is entirely devoted to grapegrowing. Worse, it makes fun of several long-cherished beliefs about grapes and their contribution to wine. But at least I do quote Glenn McGourty, another writer for this magazine and someone who actually does know a lot about grapes, to help with the demolition.

 
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Grounded Grapegrowing

by Glenn McGourty
 

Vineyard Irrigation With a Limited Supply of Water  Access to this article requires a subsciption.

 
 

California and the other Pacific Coast states are facing an unprecedented drought. In California, calendar year 2013 was the driest year on record. Many large reservoirs and ponds are very low, and numerous water providers are curtailing water deliveries to their customers. The period from Nov. 13, 2013, to Jan. 31, 2014, were the driest winter months on record since weather records have been kept in California. Even though some storms have occurred since then, continued dryness and limited frost protection and irrigation water are likely to be issues for the 2014 growing season.

 
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Marketing Matters

by Dixie Lee Huey
 

Managing Direct Consumer Sales  Access to this article requires a subsciption.

 
 

There have been some particularly hot challenge topics in the industry during the past few years—distributor consolidation, price pressure, brand proliferation and, of course, the economy. These trends and the down part of the economic cycle are real, and in an acute way they necessitate a focus on marketing-driven sales strategies. Wishful thinking, status quo and avoidance do not sell wine. Thankfully, proactive measures do, especially when implemented on a consistent basis, measured and improved for maximum efficacy.

 
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Morgan & Moore

by Jeff Morgan
 

After the Meltdown: If We Could Start Over  Access to this article requires a subsciption.

 
 

Let’s imagine the worst. It’s economic Armageddon, and no amount of government stimulus has managed to jumpstart the world (and wine) economy. Business as we know it has all but ground to a halt. All currencies are equally worthless, and barter has become the norm—not the exception. But let’s also assume that humanity has managed to avoid a cultural meltdown. Society still functions; it’s just that business as usual has little to do with what we know today.

 
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Raising the Bar

by Lesley Berglund
 

Leveraging Your Brand From the Inside Out  Access to this article requires a subsciption.

 
 
The term "brand" is defined by the American Marketing Association (AMA) as "a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers." It sounds straightforward enough, so what's all the fuss about?
 
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Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
October 2014 $570 million
6%
$7,775 million
6%
October 2013 $539 million $7,342 million
     
Direct-to-Consumer Shipments » Month   12 Months  
October 2014 $284 million
18%
$1,751 million
13%
October 2013 $240 million $1,556 million
     
Winery Job Index » Month   12 Months  
October 2014 139
6%
226
18%
October 2013 131 192
     
 
MORE » Released on 11.13.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 

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