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Product News
by Andrew Adams
Product News
New Velcorin dosers
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Wine Industry Data Center
by Jim Gordon
Fast-Growing Sales Accompany Lower Prices
The premium wine category with the biggest price reduction enjoyed the biggest percentage gain in sales during the past 52 weeks, according to March data from the Symphony IRI Group (SIG). Domestic table wines priced at $20 and higher came down in price by $3.62 per case, yet they rang up sales of $238 million (a 15% increase).![]()
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Editor's Letter
by Jim Gordon
The Leading Edge of Packaging
You know the challenge: How do you get your wine brand noticed when 10s of thousands of other brands compete against yours? One way is to create a bold brand or line that combines an attention-getting taste profile with fresh packaging.
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Inquiring Winemaker
by Charles G. Edwards
Can Brettanomyces Be Managed?
Editor’s note: Tim Patterson is on temporary leave from writing the Inquiring Winemaker column while he works on his next book. Winemaking researchers, teachers and professional winemakers will be contributing to this page during his absence.
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Vineyard View
by Cliff Ohmart
How is Biodiversity Measured?
Increasing biodiversity in and around vineyards is often touted as one of the goals of sustainable winegrowing, and it is frequently mentioned as an important component of other sustainable cropping systems.
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Viewpoint
by Chris Appleby
Is There a Market for Sulfite-Free Wine?
Consumers are increasingly seeking out natural food products, a trend that stems from a growing suspicion of additives and chemical preservatives. Because natural foods are commonly linked to good health and being better for the environment, products marketed in this way are often priced at a premium. Within the wine industry, these marketing campaigns are sometimes manifested through the fast-growing organic sector that, among other things, forgoes the use of added sulfites.
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Marketing Matters
by Dixie Lee Huey
Managing Direct Consumer Sales
There have been some particularly hot challenge topics in the industry during the past few years—distributor consolidation, price pressure, brand proliferation and, of course, the economy. These trends and the down part of the economic cycle are real, and in an acute way they necessitate a focus on marketing-driven sales strategies. Wishful thinking, status quo and avoidance do not sell wine. Thankfully, proactive measures do, especially when implemented on a consistent basis, measured and improved for maximum efficacy.
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Wine East Opinion
by Hudson Cattell
Eastern Fruit Wines are 'Stealth' Wines
I’ve seen the term “stealth” applied to wines that get little notice; that is, they “fly under the radar.” Fruit wines could be called stealth wines simply because in comparison with grape wines they get little attention in the wine world, even though increasingly more wineries are making them and many consumers like them. But they could also qualify as stealth wines because they are all too often the subjects of hidden discrimination that takes place without explanation.
| Off-Premise Sales » | Month | 12 Months | ||
| April 2012 | $386 million | 4% |
$4,842 million | 6% |
| April 2013 | $400 million | $5,128 million | ||
| Direct-to-Consumer Shipments » | Month | 12 Months | ||
| April 2012 | $141 million | 1% |
$1,347 million | 10% |
| April 2013 | $142 million | $1,484 million | ||
| Winery Job Index » | Month | 12 Months | ||
| April 2012 | 173 | 59% |
147 | 18% |
| April 2013 | 275 | 174 | ||



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Maintenance Mechanic | |
| Windsor, CA Winemaking and Production | |
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Winemaking Assistant -... | |
| Windsor, CA Winemaking and Production | |
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Marketing Director | |
| Santa Barbera, CA Sales and Marketing | |
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Office Administrator | |
| Sonoma County, CA General Administration and | |
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Harvest Lab Intern | |
| Manteca, CA Winemaking and Production | |
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Bottling Maintenance T... | |
| Manteca, CA Winemaking and Production | |
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Tasting Room Host/ Eve... | |
| Napa, CA DTC, Tasting Room and Retai | |
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Experience Director | |
| San Francisco, CA Sales and Marketing | |
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Tasting Room Associate | |
| Yountville, CA DTC, Tasting Room and Retai | |
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Sommelier/ Wine Manage... | |
| Boston, MA General Administration and | |
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