Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
 
Commentary from Wines & Vines Editorial Staff
 
SUBSCRIBE »
 
 
 

Editor's Letter

by Jim Gordon
 

Relevant Reading for Harvest

 
 

 AS THIS ISSUE GOES TO THE PRINTER, the 2015 harvest has begun on the West Coast. Lots of grapes for sparkling wine have already been picked and pressed after one of the earliest starts in modern history. Aside from periods of humidity and unusual rain spells, it has been a very good growing season by most accounts. Check out our harvest news wrap up for more details.

 
READ MORE »
 
SEE EARLIER EDITIONS OF THIS COLUMN »
 

 
 

Vineyard View

by Cliff Ohmart
 

Red Blotch Disease: a Long and Winding Road

 
 

Some readers may be surprised at the headline of this column, because they have the impression grapevine red blotch-associated virus is a new disease. I borrowed it from a presentation by Dr. Deborah Golino, director of Foundation Plant Services (FPS) at the University of California, Davis. The wording is deliberate, because the goal of her talk was to let growers and winemakers know—once and for all—that the disease has been with us for a very long time. We just did not have the tools to identify it.

 
READ MORE »
 
SEE EARLIER EDITIONS OF THIS COLUMN »
 

 
 

Viewpoint

by Andrew Meggitt
 

Bridge the Gap Between Production and Marketing

 
 

If you’re like me, you went into wine production with idyllic images of yourself traipsing through vineyards, picking grapes right off the stem and sampling wine all day. Who wouldn’t want that as a day job?

While viticulture has its glamour and perks, there’s also a real management side to the industry. To grow your vineyard into a wine haven, you must align the conflicting business priorities of the marketing and production teams, which are infamous for collaborative tension. In the wine industry, marketing is tasked with keeping a pulse on consumer trends, while production might struggle to put its personal tastes aside.

 
READ MORE »
 
SEE EARLIER EDITIONS OF THIS COLUMN »
 

 
 

Grounded Grapegrowing

by Glenn McGourty
 

Implications of Drought on California's Water Supply  Access to this article requires a subsciption.

 
 

The 2014-15 water year may be a turning point in California water policy if present weather trends continue. The National Oceanic Atmospheric Administration has classified most of the state as being in “extreme drought” or “exceptional drought.” During the past five months, a persistent high-pressure ridge above the North Pacific (known by many in the media as “the blob”) has resulted in extreme record warmth ranging from 2° to 8° F above normal in the west. These conditions have resulted in the lowest snow packs on record for California—only 5% of normal. Much of the Pacific Northwest is experiencing the same conditions. According to a recent survey by the Farm Water Coalition, 41% of farmland in California using surface water will have 80% less of its usual supply this year due to drought impacts. Groundwater, if available, will have to make up the difference if growers want to continue farming their orchards, vineyards and fields this year.

 
READ MORE »
 
SEE EARLIER EDITIONS OF THIS COLUMN »
 

 
 

Postmodern Winemaking

by Clark Smith
 

Four Ways to Make White Wine  Access to this article requires a subsciption.

 
 

Most but not all contemporary white wines focus on freshness and purity rather than embracing aromatic integration through refined structure, soulfulness and graceful longevity.

I love modern Mosel wines so much that I cannot keep them in my cellar. I buy them, I drink them. But I believe there is an aesthetic difference between the beauty of these wines and the profundity of great Cabernet. Would you rather have lunch with actress Angelina Jolie or philosopher Bertrand Russell?

 
READ MORE »
 
SEE EARLIER EDITIONS OF THIS COLUMN »
 

 
 

Inquiring Winemaker

by Tim Patterson
 

In Search of Grapevines and Terroir  Access to this article requires a subsciption.

 
 

WARNING: This column, normally about winemaking topics, is entirely devoted to grapegrowing. Worse, it makes fun of several long-cherished beliefs about grapes and their contribution to wine. But at least I do quote Glenn McGourty, another writer for this magazine and someone who actually does know a lot about grapes, to help with the demolition.

 
READ MORE »
 
SEE EARLIER EDITIONS OF THIS COLUMN »
 

 
 

Marketing Matters

by Dixie Lee Huey
 

Managing Direct Consumer Sales  Access to this article requires a subsciption.

 
 

There have been some particularly hot challenge topics in the industry during the past few years—distributor consolidation, price pressure, brand proliferation and, of course, the economy. These trends and the down part of the economic cycle are real, and in an acute way they necessitate a focus on marketing-driven sales strategies. Wishful thinking, status quo and avoidance do not sell wine. Thankfully, proactive measures do, especially when implemented on a consistent basis, measured and improved for maximum efficacy.

 
READ MORE »
 
SEE EARLIER EDITIONS OF THIS COLUMN »
 

 
 

Raising the Bar

by Lesley Berglund
 

Leveraging Your Brand From the Inside Out  Access to this article requires a subsciption.

 
 
The term "brand" is defined by the American Marketing Association (AMA) as "a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers." It sounds straightforward enough, so what's all the fuss about?
 
READ MORE »
 
SEE EARLIER EDITIONS OF THIS COLUMN »
 
 
 
SUBSCRIBE TO WINES & VINES PRINT EDITION »
CONTACT OUR EDITORIAL STAFF »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
July 2015 $603 million
6%
$8,136 million
6%
July 2014 $568 million $7,701 million
     
Direct-to-Consumer Shipments » Month   12 Months  
July 2015 $66 million
9%
$1,906 million
14%
July 2014 $61 million $1,674 million
     
Winery Job Index » Month   12 Months  
July 2015 323
4%
262
18%
July 2014 312 222
     
 
MORE » Released on 08.13.2015
Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

FEATURES
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • September 6
     
    Harvest Wine Celebration
     
  • September 11-13
     
    Cincinnati Food + Wine Classic
     
  • September 17
     
    Winejobs.com Summit
     
  • September 18
     
    Owning and Operating an Urban Winery or Brewery
     
  • MORE »
 

READER COMMENTS
 
Article: Crowd Funds 10,000 Cultivars »
 
Thanks for interviewing the academic breeders. They would love to be able to raise $167K...
Reader: New York Viticulture
 
Article: Nielsen Unpacks Package Design »
 
Okay, I'll state the obvious (to anyone with CPG experience) - the Wine Biz is...
Reader: Joel Miller
 
Article: Nielsen Unpacks Package Design »
 
Very interesting reading. Certainly agree with the more indirect approach of evaluating the extent to...
Reader: Roger Brooks
 
Article: Experimental Solution to Pierce's Disease »
 
Congratulations to the team! It is amazing what can be done with biological controls. Keep...
Reader: Bruce Coulthard
 
Article: The Spiciest Wines You Have Ever Tasted »
 
There are some wines from New Mexico are infused with pepper flavors. Also, The Wine...
Reader: Guest
 
 


2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
   LEARN MORE »
 
   SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Experienced Wine & Spi...
 Northern California, CA
Sales and Marketing
 Wine Educator
 Oakville, CA
DTC, Tasting Room and Retai
 Housekeeper
 Los Olivos, CA
General Administration and
 Bottling Line Technici...
 Napa, CA
Cellar, Lab and Production
 National Sales Manager
 Salem, OR
Sales and Marketing
 Sr. Compliance Special...
 Santa Rosa, CA
General Administration and
 Office Assistant
 Oakville, CA
General Administration and
 Business Relationship ...
 Manteca, CA
General Administration and
 Wine Sales Representat...
 Los Angeles, CA
Sales and Marketing
 Sales Representative -...
 San Antonio, TX
Sales and Marketing
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.