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Editor's Letter

by Jim Gordon
 

West Coast Drought Watch, Episode 3

 
 

When the week I am writing this began, rain had been in the forecast for five days, due to arrive where I live in Napa, Calif., on Monday morning, March 10.

This would have been great: another nice boost for irrigation ponds and watersheds. We’d already had two rain events in the previous month. A third might mean that the previously declared drought of 2014 was just a scare.

 
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Inquiring Winemaker

by Tim Patterson
 

Will Barrels Go the Way of Floppy Disks?

 
 

Comparisons, sometimes heated, between making wine with oak barrels and making wine with various barrel alternatives—oak staves, micro-ox, etc.—have been thrown around for a couple of decades now. While much disagreement is still abroad in the land, a number of things have been definitively established, and it’s useful to draw up the balance sheets for both sides.

 
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Grounded Grapegrowing

by Glenn McGourty
 

Vineyard Irrigation With a Limited Supply of Water

 
 

California and the other Pacific Coast states are facing an unprecedented drought. In California, calendar year 2013 was the driest year on record. Many large reservoirs and ponds are very low, and numerous water providers are curtailing water deliveries to their customers. The period from Nov. 13, 2013, to Jan. 31, 2014, were the driest winter months on record since weather records have been kept in California. Even though some storms have occurred since then, continued dryness and limited frost protection and irrigation water are likely to be issues for the 2014 growing season.

 
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Vineyard View

by Cliff Ohmart
 

Evaluating Sustainable Certification Programs  Access to this article requires a subsciption.

 
 

More regional sustainable farming certification programs exist for winegrapes than for any other crop in the United States. By my count, there are six (see table at right). With so many options, it is worth discussing why there are so many programs and how to evaluate them.

 
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Marketing Matters

by Dixie Lee Huey
 

Managing Direct Consumer Sales  Access to this article requires a subsciption.

 
 

There have been some particularly hot challenge topics in the industry during the past few years—distributor consolidation, price pressure, brand proliferation and, of course, the economy. These trends and the down part of the economic cycle are real, and in an acute way they necessitate a focus on marketing-driven sales strategies. Wishful thinking, status quo and avoidance do not sell wine. Thankfully, proactive measures do, especially when implemented on a consistent basis, measured and improved for maximum efficacy.

 
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Wine East Opinion

by Hudson Cattell
 

Eastern Fruit Wines are 'Stealth' Wines  Access to this article requires a subsciption.

 
 
I’ve seen the term “stealth” applied to wines that get little notice; that is, they “fly under the radar.” Fruit wines could be called stealth wines simply because in comparison with grape wines they get little attention in the wine world, even though increasingly more wineries are making them and many consumers like them. But they could also qualify as stealth wines because they are all too often the subjects of hidden discrimination that takes place without explanation.
 
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Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
March 2013 $546 million
5%
$6,988 million
7%
March 2014 $572 million $7,451 million
     
Direct-to-Consumer Shipments » Month   12 Months  
March 2013 $177 million
20%
$1,483 million
10%
March 2014 $213 million $1,634 million
     
Winery Job Index » Month   12 Months  
March 2013 253
15%
166
27%
March 2014 292 210
     
 
MORE » Released on 04.14.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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READER COMMENTS
 
Article: Starbucks Expands Wine Sales to More Cities »
 
Pretty amazing that the 1st wines chosen are from Argentina, Italy, and New Zealand! I...
Reader: Jacques Brix
 
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Given Starbucks commitment to sustainability and global responsibility, I expect this move could be a...
Reader: Guest
 
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There is NO correlation with planting density. Also FPS is working on the problem. New...
Reader: Guest
 
Article: Premiere Wine Auction Nets $5.9 million »
 
Thanks for letting us know Janet, we've updated the story. Cheers
Reader: Andrew Adams
 
Article: Will Barrels Go the Way of Floppy Disks? »
 
Fun piece. Particularly enjoyed the three clearly superior attributes of standard barrels, including looking cool...
Reader: Tom Gable
 
 


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