Raising the Barby Lesley Berglund
August 2009The term "brand" is defined by the American Marketing Association (AMA) as "a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers." It sounds straightforward enough, so what's all the fuss about?
One recent weekend I had the pleasure of watching a great performance staged by a local repertory company. It was a fun, engaging and surprisingly polished musical. Of course I may be a little biased, because one of the actors is a dear friend, but the performance really was amazing. The whole production--from my point of view--was flawless.READ MORE