Lesley Berglund
 

Raising the Bar

by Lesley Berglund
 
 
 

 

Raising the Bar

 
August 2009
 

Leveraging Your Brand From the Inside Out  Access to this article requires a subsciption.

 

The term "brand" is defined by the American Marketing Association (AMA) as "a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers." It sounds straightforward enough, so what's all the fuss about?

 
READ MORE »
 

 

Raising the Bar

 
July 2009
 

Pssst. Your Backstage Is Showing

 

One recent weekend I had the pleasure of watching a great performance staged by a local repertory company. It was a fun, engaging and surprisingly polished musical. Of course I may be a little biased, because one of the actors is a dear friend, but the performance really was amazing. The whole production--from my point of view--was flawless.

 
READ MORE »
 
 
SUBSCRIBE TO WINES & VINES PRINT EDITION »
CONTACT OUR EDITORIAL STAFF »
 
CURRENT COLUMN ARTICLES ยป