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Lesley Berglund
 

Raising the Bar

by Lesley Berglund
 
 
 

 

Raising the Bar

 
August 2009
 

Leveraging Your Brand From the Inside Out  Access to this article requires a subsciption.

 
The term "brand" is defined by the American Marketing Association (AMA) as "a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers." It sounds straightforward enough, so what's all the fuss about?
 
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Raising the Bar

 
July 2009
 

Pssst. Your Backstage Is Showing

 

One recent weekend I had the pleasure of watching a great performance staged by a local repertory company. It was a fun, engaging and surprisingly polished musical. Of course I may be a little biased, because one of the actors is a dear friend, but the performance really was amazing. The whole production--from my point of view--was flawless.

 
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Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
July 2014 $557 million
5%
$7,577 million
6%
July 2013 $533 million $7,128 million
     
Direct-to-Consumer Shipments » Month   12 Months  
July 2014 $61 million
9%
$1,674 million
10%
July 2013 $56 million $1,517 million
     
Winery Job Index » Month   12 Months  
July 2014 312
10%
222
19%
July 2013 283 187
     
 
MORE » Released on 08.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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