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Selecting Software for Direct Sales

January 2010
 
by Dixie Gill Huey
 
Major changes in the wine industry during the past 20 years—including increased competition, the growth of e-commerce and wholesale consolidation—mean that having a solid plan for direct-to-consumer sales is a necessity for most wineries. Selecting and implementing supporting software not only helps open and manage sales channels, it also serves as an important tool for evaluating business performance. Direct-to-consumer software should ultimately help wineries create operational efficiency and gain a better understanding of—and ability to market to—current and potential customers.
 

 
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Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
October 2014 $570 million
6%
$7,775 million
6%
October 2013 $539 million $7,342 million
     
Direct-to-Consumer Shipments » Month   12 Months  
October 2014 $284 million
18%
$1,751 million
13%
October 2013 $240 million $1,556 million
     
Winery Job Index » Month   12 Months  
October 2014 139
6%
226
18%
October 2013 131 192
     
 
MORE » Released on 11.13.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 

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