Marketing Matters

 

Selecting Software for Direct Sales

January 2010
 
by Dixie Gill Huey
 
Major changes in the wine industry during the past 20 years—including increased competition, the growth of e-commerce and wholesale consolidation—mean that having a solid plan for direct-to-consumer sales is a necessity for most wineries. Selecting and implementing supporting software not only helps open and manage sales channels, it also serves as an important tool for evaluating business performance. Direct-to-consumer software should ultimately help wineries create operational efficiency and gain a better understanding of—and ability to market to—current and potential customers.
 

 
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