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Selecting Software for Direct Sales

January 2010
 
by Dixie Gill Huey
 
Major changes in the wine industry during the past 20 years—including increased competition, the growth of e-commerce and wholesale consolidation—mean that having a solid plan for direct-to-consumer sales is a necessity for most wineries. Selecting and implementing supporting software not only helps open and manage sales channels, it also serves as an important tool for evaluating business performance. Direct-to-consumer software should ultimately help wineries create operational efficiency and gain a better understanding of—and ability to market to—current and potential customers.
 

 
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Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
August 2014 $558 million
5%
$7,613 million
6%
August 2013 $531 million $7,167 million
     
Direct-to-Consumer Shipments » Month   12 Months  
August 2014 $78 million
17%
$1,686 million
10%
August 2013 $67 million $1,530 million
     
Winery Job Index » Month   12 Months  
August 2014 218
12%
224
19%
August 2013 194 189
     
 
MORE » Released on 09.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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