Washington's Strengths Are Diversity and Value
The highly competitive state of the wine market has producers from every region of the globe searching for their own varietal niche. For Oregon it’s Pinot Noir. In Napa Valley, Cabernet Sauvignon. New Zealand, Sauvignon Blanc. For a growing region as diverse as Washington’s Columbia Valley, hanging our collective hat on a single varietal is a challenging and questionable proposition. Some industry insiders have criticized Washington for not being identified with a single variety (“Washington Wines Seek Identity,” winesandvines.com Headline, March 30), but they miss the point. Washington’s strength is its diversity, not its specialization.
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