Sonoma, Calif.—Don Sebastiani & Sons has launched a new venture named New House Vintners that will focus on the Sebastiani family’s craft winemaking programs in Napa and Sonoma counties. The company will be a vertically integrated operation with winemaking, marketing, sales and distribution aligned from grape to bottle. The new firm’s brand portfolio will include Don & Sons Sonoma Signature Series Pinot Noir, Sivas-Sonoma, The Crusher (Clarksburg), Il Donato (Italy), Gunsight Rock (Paso Robles), Simple Life (Clarksburg), and Americano, along with new 2014 releases Delish Sauvignon Blanc, Queens Peak Sonoma County Cabernet Sauvignon, and Custard Sonoma Valley Chardonnay, to be released in early 2015.