Trenton, N.J.—Breakthru Beverage and Allied Beverage Group announced July 17 that the two companies are merging wholesale companies in New Jersey. The integrated company will operate as Allied Beverage Group and will be the state’s largest distributor with annual revenues exceeding $1 billion, according to the press release announcing the merger.

In the same statement, Jeffrey Altschuler, Allied Beverage Group President and CEO said, “We have found a great partner in Breakthru and look forward to combining their strong practices with our own to create a truly best-in-class business combining enhanced selling capabilities with state of the art 21st century distribution technology. Our aim is to bring even greater value to our customers and supplier partners."

Jon Maslin, President of Breakthru Beverage New Jersey said: “There are clearly things that Allied and Breakthru each do well. We complement one another, and we know that we will create greater sales and other capabilities that will truly enhance the organization. We are excited for what the future holds as one company.”